When the house is on fire, you don’t get to be "neutral."
And yet, this Pride season, neutrality has become the new brand strategy.
No statements. No flags. No donations. No offense.
After decades of painting rainbows over violence, the corporations have gone quiet. The politicians have backpedaled. The "allies" have slunk back into the shadows, hoping we won't notice that they are safer without us.
We noticed.
Neutrality is not innocence. Neutrality is not compassion. Neutrality is not solidarity.
Neutrality is a side—and it is never ours.
Every time you choose neutrality while our rights are stripped, our histories banned, our bodies legislated against, you are choosing the side of erasure.
Every Pride event canceled "for safety." Every Pride month ignored "for optics." Every rainbow scrubbed clean because it’s suddenly inconvenient.
We see you.
The world is on fire. And the ones who pretend it's "too political" to pick up a hose are just letting it burn.
This Pride, we celebrate not the brands, not the corporations, not the performative allies who stayed safe in the smoke.
We celebrate the ones who stayed when it wasn't trendy.
We celebrate the organizers, the healers, the archivists, the storytellers, the fighters, the caretakers who refuse to abandon our communities when it gets hard—because it has always been hard.
There is no neutrality in a burning house.
There is only choosing: to build, to resist, to love, to fight—or to stand by and watch it fall.
This June, Beyond Data stands with the builders.
Where do you stand?
